After nearly five years of leading the Swedish Pirate Party, the urge has come to start sharing what I have learned. Like I said in a radio show once: it is something of a challenge to organize fifty thousand individualists who distrust authority in a hierarchical command structure.
My thinking is to write a book on the subject. Loose thinking about its contents:
Control the vision, not the brand. You can communicate what is to be accomplished, but the brand will be perceived differently in different social circles if you try to control it centrally. The people in these social circles are much better at painting the vision in a brand that works in that particular social context.
Reward doing. Let people loose and reward initiatives.
Give everybody something meaningful to do. Always keep empty boxes in the org chart around.
There will be more, much more thinking done on this subject in the next few months.